Amanda Holden x Lipsy

Amanda Holden x Lipsy

Lipsy London partnered with Amanda Holden to launch a new fashion collection, creating a glamorous and immersive brand experience for guests. To enhance engagement, PictureBlast supplied a Magic Mirror photo booth with professional studio lighting, capturing high-quality branded images in a stylish, interactive format.


Product: Fully Branded Magic Mirror Photo Booth with Custom Prints

Location: Lipsy London Store, London


Objectives

  • Enhance brand visibility and extend social media reach.
  • Provide guests with a premium, shareable photo experience.
  • Align with the luxurious, fashion-forward aesthetic of Lipsy London.
  • Capture high-quality branded user-generated content for marketing.

Solution

To meet these objectives, PictureBlast installed a fully branded Magic Mirror photo booth
with professional studio lighting to deliver flawless, high-resolution imagery.

  • Custom Lipsy London & Amanda Holden branding across photo templates and animations.
  • Professional studio lighting for magazine-quality photography.
  • Instant photo prints and digital sharing to maximise social engagement.
  • Glamorous backdrop designed to complement the collection’s aesthetic.

Execution

Guests were guided through an interactive, touch-screen Magic Mirror experience.
Studio lighting ensured polished, flattering results, while custom branded overlays
reinforced the Lipsy identity and encouraged guests to share their images online.

Results

  • High engagement: Strong guest participation, with queues forming throughout the activation.
  • Increased social reach: Branded images shared widely across Instagram and other platforms.
  • Enhanced brand perception: The premium setup reflected Lipsy London’s high-fashion appeal.
  • Valuable content: High-quality user-generated imagery captured for ongoing marketing use.

Conclusion

The Magic Mirror photo booth with studio lighting proved to be a standout feature of the
Amanda Holden x Lipsy London launch. The activation boosted brand awareness,
increased engagement and created a memorable guest experience.

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Branded Corporate Photo Booth Hire Options

Branded Selfie Pod Hire

A modern, open-air branded photo booth for corporate events, exhibitions and brand activations. Custom overlays and print designs, optional data capture, and instant sharing to boost engagement.

AI Photo Booth Hire

A high-impact AI photo experience that generates unique, on-brand imagery in real time. Ideal for experiential campaigns, product launches and social-first activations.

Branded 360 Photo Booth Hire

An immersive 360-degree video experience that creates highly shareable branded content. Perfect for corporate events, exhibitions and brand activations.

Branded Oval Photo Booth Hire

A premium enclosed branded photo booth for a polished, high-end look. Fully customised branding with a professional guest experience.

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