BT – 10 Branded Selfie Pods with Instant Branded Prints & Email Sharing

Case Study: BT Staff Selfie Campaign with Branded Selfie Pods

Challenges

The objective was to create an interactive and inclusive campaign that encouraged employee participation across multiple sites while maintaining consistency in branding and execution. BT also needed a seamless method for collecting and displaying the captured stories.

Solution

PictureBlast deployed 10 branded Selfie Pods across BT’s offices nationwide. Employees were invited to take a selfie, print it instantly, and write their personal story at the bottom of the photo. Each participant then emailed their image to a central email address for a chance to enter a prize draw. The printed photos were displayed throughout office spaces, allowing colleagues to connect with each other’s experiences.

Results

• High Engagement: Over 2,000 images were taken and emailed during the campaign.
• Enhanced Workplace Community: Displaying the prints in office spaces encouraged conversations and strengthened team connections.
• Increased Participation: The prize draw incentivized involvement, but the core success came from the act of sharing personal stories.
• Memorable Brand Experience: The branded prints reinforced BT’s commitment to valuing its employees and their experiences.

Client Feedback

BT hailed the campaign as a tremendous success, noting the overwhelming response from staff. The initiative exceeded expectations by not only creating a fun and engaging activity but also fostering a deeper sense of belonging within the company.

Conclusion

The BT Staff Selfie Campaign demonstrated the power of storytelling through interactive engagement. By integrating branded Selfie Pods with instant prints and email sharing, BT successfully encouraged employees to connect, share, and celebrate their unique experiences. This campaign highlighted the effectiveness of experiential marketing in strengthening internal company culture and employee engagement.