To promote the launch of Colgate’s newly developed “Total Proof” toothpaste, the company implemented a highly engaging brand activation campaign. PictureBlast provided fully branded oval photo booths at five key customer head office locations across the UK, creating an interactive and memorable experience for employees.
Colgate needed a campaign that would not only promote their product effectively but also engage employees at multiple corporate locations simultaneously. The activation had to be fun, visually striking, and provide an opportunity for direct product sampling.
PictureBlast delivered five branded oval photo booths equipped with green screen technology, allowing users to select different backgrounds for their photos. Each booth was customized with Colgate branding, and prints featured the “Total Proof” logo. To further enhance engagement, free samples of the toothpaste were distributed alongside the photo prints.
Colgate praised the campaign for its ability to seamlessly integrate branding, engagement, and product promotion. The photo booths provided an innovative way to showcase the new toothpaste while ensuring that employees had a fun and interactive experience.
The Colgate Branded Oval Booth campaign was a resounding success, blending experiential marketing with direct product promotion. By strategically placing engaging photo booths in key corporate locations, Colgate effectively enhanced brand awareness, distributed thousands of product samples, and created a lasting impression among employees. This activation demonstrated the power of interactive marketing in driving engagement and brand loyalty.
To celebrate the special occasion of the Royal Wedding, Marks & Spencer implemented a unique and engaging campaign across 29 of their stores nationwide. PictureBlast provided sleek Selfie Pods equipped with instant branded print capabilities, allowing customers to capture and commemorate the moment in a fun and interactive way.
To celebrate the launch of their latest catalogue, IKEA sought an innovative way to engage customers and strengthen brand loyalty. PictureBlast provided 20 portable green screen photography setups across IKEA stores nationwide, offering customers the opportunity to become “The Catalogue Cover Star.”
Lipsy London partnered with Amanda Holden to launch a new fashion collection, creating a glamorous and immersive brand experience for guests. To enhance engagement, PictureBlast supplied a Magic Mirror photo booth with professional studio lighting, capturing high-quality branded images in a stylish, interactive format.
A modern, open-air branded photo booth for corporate events, exhibitions and brand activations. Custom overlays and print designs, optional data capture, and instant sharing to boost engagement.
A high-impact AI photo experience that generates unique, on-brand imagery in real time. Ideal for experiential campaigns, product launches and social-first activations.
An immersive 360-degree video experience that creates highly shareable branded content. Perfect for corporate events, exhibitions and brand activations.
A premium enclosed branded photo booth for a polished, high-end look. Fully customised branding with a professional guest experience.