Challenges

Colgate needed a campaign that would not only promote their product effectively but also engage employees at multiple corporate locations simultaneously. The activation had to be fun, visually striking, and provide an opportunity for direct product sampling.

Solution

PictureBlast delivered five branded oval photo booths equipped with green screen technology, allowing users to select different backgrounds for their photos. Each booth was customized with Colgate branding, and prints featured the “Total Proof” logo. To further enhance engagement, free samples of the toothpaste were distributed alongside the photo prints.

Results

• Strong Employee Engagement: The branded photo booths attracted high participation, generating excitement and buzz among employees.
• Interactive Brand Experience: Green screen backgrounds added an element of fun, making the activation more memorable.
• Product Promotion Success: Thousands of samples of Total Proof toothpaste were distributed, along with thousands of branded prints.
• Positive Brand Reception: Employees responded enthusiastically to the campaign, reinforcing positive brand sentiment and product awareness.

Client Feedback

Colgate praised the campaign for its ability to seamlessly integrate branding, engagement, and product promotion. The photo booths provided an innovative way to showcase the new toothpaste while ensuring that employees had a fun and interactive experience.

Conclusion

The Colgate Branded Oval Booth campaign was a resounding success, blending experiential marketing with direct product promotion. By strategically placing engaging photo booths in key corporate locations, Colgate effectively enhanced brand awareness, distributed thousands of product samples, and created a lasting impression among employees. This activation demonstrated the power of interactive marketing in driving engagement and brand loyalty.