GetPRO Activation at London Marathon Running Show – ExCeL London

GetPRO Activation at London Marathon Running Show – ExCeL London

For the London Marathon Running Show at ExCeL London, PictureBlast delivered a high-impact, fully branded photo experience for GetPRO (Danone). The objective was to create an engaging activation that would attract footfall, capture user data, and amplify social reach during one of the UK’s busiest fitness events.


The Brief

GetPRO wanted:

  • A premium, on-brand experience aligned with their fitness-focused audience
  • A solution capable of handling high visitor volume
  • Instant takeaways for attendees
  • Seamless digital sharing to extend brand reach beyond the event

The Solution

We installed two fully branded, wall-mounted photo booths, integrated directly into the stand design to create a sleek, modern user journey.

Key Features Delivered:

  • 📸 Dual Wall-Mounted Photo Booths
    Designed for maximum throughput while maintaining a clean, exhibition-ready aesthetic
  • 🖨 Instant Branded Photo Prints
    Guests received high-quality photo strips within seconds, reinforcing brand recall
  • 📲 Custom HTML Email Sharing
    Each user could instantly receive their photo via a fully branded email template, designed to match GetPRO’s campaign identity
  • 🔁 High-Volume Capability
    Dual setup ensured minimal queues and continuous engagement throughout the show

User Experience

The activation was designed to be simple, fast, and engaging:

  1. Guests approached the booth and tapped to start
  2. A guided on-screen experience captured their photo
  3. Prints were dispensed instantly from the integrated unit
  4. Users received a branded digital copy via email, ready to share

Clear call-to-actions such as “Tag us @getprouki” encouraged organic social amplification.


Results

  • 🚀 Increased Stand Engagement – The activation became a focal point, drawing consistent footfall
  • 📈 High Volume of Interactions – Dual booths maximised usage during peak times
  • 📧 Valuable Data Capture – Email delivery enabled post-event marketing opportunities
  • 📣 Extended Brand Reach – Social sharing and branded emails amplified exposure beyond the venue

Why It Worked

  • Integrated Design – Wall-mounted units blended seamlessly into the stand, elevating the brand presence
  • Speed & Simplicity – Critical for a busy exhibition environment
  • Physical + Digital Combo – Instant prints + shareable content delivered the best of both worlds
  • Scalable Setup – Dual booths ensured no lost engagement during high traffic

Client Takeaway

This activation demonstrated how strategically placed, branded photo technology can transform a stand into an interactive experience, driving both engagement and measurable marketing outcomes.

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Branded Corporate Photo Booth Hire Options

Branded Selfie Pod Hire

A modern, open-air branded photo booth for corporate events, exhibitions and brand activations. Custom overlays and print designs, optional data capture, and instant sharing to boost engagement.

AI Photo Booth Hire

A high-impact AI photo experience that generates unique, on-brand imagery in real time. Ideal for experiential campaigns, product launches and social-first activations.

Branded 360 Photo Booth Hire

An immersive 360-degree video experience that creates highly shareable branded content. Perfect for corporate events, exhibitions and brand activations.

Branded Oval Photo Booth Hire

A premium enclosed branded photo booth for a polished, high-end look. Fully customised branding with a professional guest experience.

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