To celebrate the launch of their latest catalogue, IKEA sought an innovative way to engage customers and strengthen brand loyalty. PictureBlast provided 20 portable green screen photography setups across IKEA stores nationwide, offering customers the opportunity to become “The Catalogue Cover Star.”
Case Study: IKEA Pop-Up Green Screen Studios
Client: IKEA
Product: 20 x Pop-Up Green Screen Studios
Location: 20 IKEA Stores Nationwide (UK & Ireland)
IKEA wanted to create an interactive and memorable experience that would encourage customer engagement while ensuring seamless execution across multiple store locations. The challenge was to provide a uniform and professional setup that could operate efficiently in a high-footfall retail environment.
PictureBlast deployed 20 portable green screen photography studios, each manned by two staff members to assist customers. The software was specially configured to match each print seamlessly with the IKEA catalogue cover. Customers received a personalized catalogue with their own cover photo, and they could also share their image on social media using IKEA’s campaign hashtags.
IKEA reported highly positive feedback from customers, who found the experience fun and unique. The campaign successfully increased customer interaction and brand engagement, making it a standout marketing initiative.
The pop-up green screen studio campaign was a resounding success, showcasing how interactive technology can enhance customer engagement and brand loyalty. IKEA’s partnership with PictureBlast delivered a memorable experience for thousands of customers, reinforcing the power of experiential marketing in retail.
To celebrate the special occasion of the Royal Wedding, Marks & Spencer implemented a unique and engaging campaign across 29 of their stores nationwide. PictureBlast provided sleek Selfie Pods equipped with instant branded print capabilities, allowing customers to capture and commemorate the moment in a fun and interactive way.
Dyson sought to create an engaging and interactive brand experience at a two-day event held at NEC Birmingham. To achieve this, PictureBlast provided a Custom Magic Mirror and Selfie Pod, seamlessly integrated into Dyson’s exhibition stand. The goal was to enhance attendee engagement while generating brand exposure through user-generated content.
E.ON, a leading energy company, hosted their annual Apprenticeship Conference at the Coventry Building Society Arena over two days. To enhance engagement and create memorable experiences for attendees, they opted to hire two state-of-the-art AI photo booths from PictureBlast. The goal was to provide an interactive and innovative way for guests to capture moments from the event while incorporating cutting-edge technology into the experience.
A modern, open-air branded photo booth for corporate events, exhibitions and brand activations. Custom overlays and print designs, optional data capture, and instant sharing to boost engagement.
A high-impact AI photo experience that generates unique, on-brand imagery in real time. Ideal for experiential campaigns, product launches and social-first activations.
An immersive 360-degree video experience that creates highly shareable branded content. Perfect for corporate events, exhibitions and brand activations.
A premium enclosed branded photo booth for a polished, high-end look. Fully customised branding with a professional guest experience.