To celebrate the launch of the new iPhone, O2 sought to create an interactive and engaging in-store experience for customers. PictureBlast provided 12 fully branded Magic Mirrors, each capable of instantly printing branded selfies. The campaign aimed to increase customer engagement while reinforcing brand visibility.
O2 needed a uniform and visually striking setup across multiple store locations to create a seamless and high-impact brand experience. The challenge was to ensure that the installations were executed simultaneously on launch day and that the branding remained consistent across all stores.
PictureBlast deployed 12 Magic Mirrors, each customized with bespoke frames, matching carpets, ropes, and pull-up banners to align with O2’s brand identity. Customers were encouraged to pose with their new iPhone purchases, and their branded photos were printed instantly. This not only created a fun and interactive experience but also encouraged social media sharing.
O2 praised the activation for its success in driving customer interaction and excitement around the new iPhone launch. The branded Magic Mirrors provided an innovative and effective way to enhance the retail experience.
The use of branded Magic Mirrors for the iPhone launch was a highly effective marketing strategy. By combining immersive technology with instant branded prints, O2 was able to engage customers, generate excitement, and create a memorable shopping experience. The success of this campaign highlights the power of interactive in-store activations in driving brand loyalty and social engagement.
BT launched a nationwide staff engagement initiative using branded Selfie Pods to encourage employees to share their personal stories. The campaign aimed to foster a sense of community within the company by allowing staff members to express themselves through a simple yet impactful medium—a selfie.
Dyson sought to create an engaging and interactive brand experience at a two-day event held at NEC Birmingham. To achieve this, PictureBlast provided a Custom Magic Mirror and Selfie Pod, seamlessly integrated into Dyson’s exhibition stand. The goal was to enhance attendee engagement while generating brand exposure through user-generated content.
During the Midem concert in Cannes, PictureBlast collaborated with Sony to provide a fully branded photography experience. This activation featured a custom-branded backdrop and instant 6×4 branded prints, ensuring Sony’s presence was prominently displayed throughout the event.
A modern, open-air branded photo booth for corporate events, exhibitions and brand activations. Custom overlays and print designs, optional data capture, and instant sharing to boost engagement.
A high-impact AI photo experience that generates unique, on-brand imagery in real time. Ideal for experiential campaigns, product launches and social-first activations.
An immersive 360-degree video experience that creates highly shareable branded content. Perfect for corporate events, exhibitions and brand activations.
A premium enclosed branded photo booth for a polished, high-end look. Fully customised branding with a professional guest experience.