During the Midem concert in Cannes, PictureBlast collaborated with Sony to provide a fully branded photography experience. This activation featured a custom-branded backdrop and instant 6×4 branded prints, ensuring Sony’s presence was prominently displayed throughout the event.
Case Study: Sony Branded Photography Activation at Midem Concert
Client: Sony
Product: Branded Backdrop & Instant Branded 6×4 Prints
Location: Midem Concert, Cannes
Duration: 5 Days
Sony sought to create a high-impact brand presence at the Midem concert, engaging attendees in a fun and interactive way. The challenge was to provide a seamless photography service that would enhance the concert experience while reinforcing Sony’s branding.
PictureBlast delivered a fully branded backdrop, serving as a visually appealing and professional setting for attendees’ photos. In addition, high-quality instant branded 6×4 prints were provided, allowing guests to take home a tangible memento of the event. These prints prominently featured Sony’s branding, amplifying brand visibility beyond the concert.
Sony praised the activation for its seamless execution and positive reception from concert-goers. The collaboration successfully created an engaging and memorable experience for attendees.
The branded photography activation at the Midem concert in Cannes was a resounding success. By combining a visually striking branded backdrop with high-quality instant prints, Sony was able to effectively engage with attendees and reinforce their brand presence in a fun and interactive way. The success of this activation highlights the power of experiential marketing in connecting with audiences and amplifying brand exposure.
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